It is becoming clear that many of the solutions to a school's most complex and ambiguous problems will be solved by working in the emergent space where systems, experiences, and individuals come together.
Brand gaps create problems in K-12 and higher ed because families eventually discover that what they were promised wasn’t what the school offered. They're the invisible force slowly chipping away at your enrollment, perception, and overall health. So how do you detect and prevent them?
"The emergence of design thinking in the twentieth century lies in a concern to connect and integrate useful knowledge from the arts and sciences alike, but in ways that are suited to the problems and purposes of the present.
Imagine for a moment you’re researching possible schools for your child. You’re online looking at websites, and most are confusing, cluttered, and uninspired. They do little to communicate what the school believes, or what makes it unique.
We work in an area of Pennsylvania with many “good” public schools. I say “good” because there are a number of high schools in this area that sit at the top of the rankings for “Most Challenging Schools” or “Best High Schools” done by any number of publications in the state/nation.