The Most Consequential Work Starts Now

How will this pandemic push you to adapt? How will it make you more resilient? How might you assume a posture that prepares you for the next great disruption? How might you do all of this in a way that aligns with your mission, and retains the integrity and equity your school has accrued?

The Case for Coaction

It is becoming clear that many of the solutions to a school's most complex and ambiguous problems will be solved by working in this emergent space where systems, experiences, and individuals come together.

How to Detect and Repair Brand Gaps

Brand gaps create problems because prospective families eventually discover that what they were promised wasn’t what the school offered. They're the invisible force slowly chipping away at your enrollment, perception, and overall health. So how do you detect and prevent them?

PlusUs is Now Form & Faculty

Nearly ten years have passed since PlusUs was born. In that time we've had the opportunity to work on education projects across the country and overseas: we've developed curriculum for students in all 50 states, we've created multi-media campaigns for schools and universities, and we've redesigned a myriad of spaces for 21st century learning.

Why Design?

"The emergence of design thinking in the twentieth century lies in a concern to connect and integrate useful knowledge from the arts and sciences alike, but in ways that are suited to the problems and purposes of the present.

Clear Brand Differentiation is Survival

Imagine for a moment you’re researching possible schools for your child. You’re online looking at websites, and most are confusing, cluttered, and uninspired. They do little to communicate what the school believes, or what makes it unique.

From Making the Grade to Making

We work in an area of Pennsylvania with many “good” public schools. I say “good” because there are a number of high schools in this area that sit at the top of the rankings for “Most Challenging Schools” or “Best High Schools” done by any number of publications in the state/nation.